Posts In Web Design & Development

3 Ways To Increase Your Web Footprint!

Hi,

The power for web to enhance your business is unquestionable. In fact, the credibility of your business, especially so if it is Internet based, can be measured by how strong your presence is on the World Wide Web.

If you have heard about carbon footprint, I am sure you know what I mean by web footprint. It is the measure of the impact that you have on the web. And in this turbulent economic environment, when businesses are trying hard to maintain their profit margins, maintaining a powerful web presence is more of a necessity than an advantage.

And one of the means to increase your web footprint is to establish a strong personal brand. A strong brand will establish your online identity and solidify your online reputation.

Get a Google Profile
Google Profiles, the latest offering by Google allows users to claim their own profiles that are displayed at the bottom of search results when someone searches for their brand name. While registering make sure you use your full name so that you get your exclusive Google Profile URL. Also, don't forget to check the option to display your full name. The more information you provide, higher will be your ranking.

Create Profiles on Social Networks
If you aim to popularize your name over the Internet, make sure you have it registered on all the popular social networking websites. Claiming your brand name over networking websites will expand your web presence and solidify your brand.

Build your Online Reputation
Another important step is to build your reputation over the Internet. And nothing better than social media optimization for that. Write good content about the area of your expertise and increasing your network through bookmarking and networking websites. This will inform people about your expertise and your credibility will increase.

Maneet Puri
Indian Web Developer

Is Your Website Performing Poorly?

Hi,

Is your website performing poorly? Not receiving enough traffic? No good ranking in the search engines?

This situation is not uncommon. In spite of creating a great design and employing the latest technologies, many websites fail to achieve their objectives. The traffic volumes don't reach the expected levels and the search engine rankings are dismal. Now, there can be several reasons why a website can fail to perform well. Check out the following reasons and see if you have one of these symptoms.

Slow Loading Web Pages
This is perhaps the most common reasons why you may fail to get enough traffic to your website. Slow downloading speed of web pages are responsible for poor performance and less traffic. The slow speed may be cause of the heavy duty flash animations and images that you have on your site or the overloaded server. An easy quick-fix to this situation is to reduce the colors, using thumbnails for JPEG photos and small images.

Complicated Navigation System
The navigation system of your website is the browsing route of your users. Therefore, it should be transparent and easy to use. Often websites have such complex navigation pathways that it overwhelms the visitors completely. Create a navigation system that is simple, static and easily comprehensible so that your visitors have a good time on your website.

Extended Web Pages
Excessively long web pages turn off visitors. No one likes to scroll down and if you still make them do that, they'll rather choose to leave altogether. Focus on creating small web pages so that there no undue scrolling but still users get all the information.

No Contact Details
This is the most common mistake website owners make. In spite of having a great design and excellent functionality, they often forget to include their contact information. How do you suppose interested visitors contact you? Moreover, without a physical address for your company, your business is losing out on valuable credibility! So , be sure to include a contact us page mentioning your postal address, email address and your phone numbers.

Maneet Puri
Professional Web Developer from India

What Do Visitors Do With Your Content?

Hi,

As soon as you upload your content online, you lose all control over it. Because then its fate is decided by your audience i.e. the internet population. You can spend a ton of your time writing it, another ton to improvise it and some more to make sure it turns out quite amazing. However, once you have given it away... all you can do is to wait and watch what all is done with it!

Here are some ways your audience will respond top your content.

Spam It
If your content is all blatant self-promotion and offers no value addition to the users, they wouldn't wait long to declare it as Spam. And posting 'spam' content on the web is a sure fire way to lose your credibility in the market. And in then era of social media, that is not the best thing you can do.

Ignore It
Mediocrity is a sin. If your content is just run-of-the-mill and offers nothing special to the users then there is nothing much they can do about it. They wouldn't spam it but they wouldn't cheer it as well. But yeah... if you are a pretty regular at writing uninteresting content, users will definitely ignore you altogether.

Save It
This is good. If your content is good enough, users might save it so that they can get back to it sometime.

Comment on It
If you write really engaging content, you can strike a chord with your audience. You can make them agree in affirmation or disagree or just about prompt to comment on the post. This can be the start of an engaging conversation that would get lots of attention.

Send It
Still better! This is when users feel your content is good and would want their friends to know about it as well. Users can email the article links to other people in their network.

Share It
This is when you hit gold! Users often share valuable content on social media websites like Twitter, Facebook, Digg, Delicious etc. There is no looking back from here. Your content can spread like wildfire if its really good.

Subscribe to It
This is when users find your content so useful that they want to hear from you again and again. So what they do is that they subscribe to your RSS feeds. You will have a steady stream of repeat visitors this way.

So go ahead and write good content and make sure your audience have the latter responses!

Maneet Puri
Professional Web Developer From india