10 Reasons Why Your Social Media Campaign Might Not Be Working!

 

So, you decided to give in to the demands of the time and got into Social Media Marketing (SMM) only to find that its not getting back anything that you imagined it would?

 

Social media is the hottest buzzword of the season and businesses can no longer afford to ignore it. In fact, the smart ones have even started to monetize the concept and gone ahead with what is called – Social Media Marketing!

But if you think its all about creating a couple of profiles on Facebook and LinkedIn, tweeting now and then and probably add some stuff on Digg and Delicious, then there ends your SMM. Trust me... This is exactly the attitude that you can kill your social media campaign and ruin all your investments, be it time or money!

What you need to do is... First, understand that its no child's play and then develop a planned approach for the same. Here are some things you need to remember:

Quantity should be backed with Quality

You might have thousands of friends on Facebook and double the amount of followers on Twitter, but the question is – Are they relevant? If your friends are followers are just there to serve headcount and have least interest in your business, can they be called your audience? The answer is a resonating No!

In order to have a strong social network, remember its not just the quantity or number of connections you have but the quality i.e. the number of 'relevant' connections that you have that matters. And to convey your messages successfully to your audiences, make sure you interact with them regularly.

Begin with a Blog

At the cost of sounding a little hackneyed, I might as well say that the foundation of social media is a Blog. Yeah... If you say social media is all about social interactions, then blogs are the prime platform for a person to disseminate information and interact with readers. In fact, bloggers were the pioneers of the social media revolution. So before you begin your SMM campaign, make sure you have a blog to claim where you can pour great content and showcase your mettle.

Videos are in Vogue

Textual content are bland. With the rise of multimedia rich content, Video Sharing has become the flavor of the season. Just create a great video displaying your products or services and upload it on sites like YouTube and get ready for instant exposure and the possibility of reaching millions of viewers.. don't forget to share it on Facebook and Twitter as well.

Be the First to Get the Frills

Successful social media strategies require you to be highly active and be aware of the latest events and happenings in your industry. For this, subscribe to feeds from niche websites that you follow and whenever a new post is added (thats relevant to your business) be among the first people to comment on it. This will not only keep you in thick of the social activity but also let you initiate a discussion and channel it in the direction you wish to.

Spamming is a cardinal Sin

Spam is bad and can land you in the ignore-list of all your users even at the slightest attempt. And social spamming is worse as it would also serve to tarnish the reputation of your company and business.

All these tips are genuine gems! Make sure you consider them while drafting your SMM strategy so that you can finally start counting come ROI figures.

  Wed, 3 March 2010  05:03:37
 Posted for: Web Design & Development