Are You Ready To Cash in on the Mobile Era?

 

As I was driving down to office in the morning, I realized how utterly I am dependent on my phone. I could have easily missed the gas station round the corner and called absent for the client meeting if not for my phone.

My phone's like my Man Friday when it comes to getting things done.

Be it searching for directions, searching for restaurants and pubs at a new place, keeping score of the India/South Africa cricket match, trying to book my plane tickets, checking out what my friends are upto on Facebook and not to mention updating my Twitter account... Just about everything is taken care of when I am mobile.

And its not only me! As mobile prices slash down and technology marks an upstream curve, more and more people are using internet-enabled smart phones and are online through the same. And as a the mobile web population rises... there is a tremendous mass of audience you can cash in on. And if you prefer to ignore this, you might as well be loosing a good amount of prospects.

Here are some things you need to understand...

One Size doesn't Fit All – You Need a Mobile Website

Yeah.. Size does matter. And if you think you don't need to optimize your website for mobile browsing... You are just making visitors to peep through a keyhole. And trust you me... they don't like it. If your website doesn't render properly on their mobile phones, they would not waste time to hit the back button and find one that does! And there are better chances they'll land up with your competitors. Don't let your loss be their gain. Optimize NOW!

MSEO – Mobile Search Engine Optimization

Optimizing websites for mobile search is a tad different from regular SEO. In addition to the regular SEO process, you need to keep some extra things in mind:

• Create small, light-weight and fast loading web pages

• Use less number of images, preferably JPEG or GIF

• Use XHTML Mobile 1.0 doctype

• Keep page titles short titles and include small amounts of body copy. Also, don't forget to include the word 'mobile' in the title or the heading tag

• Include Mobile Sitemaps

Even though Mobile search is in infant stages now, the growth expectations for it especially on local searches, are tremendous.

Mobile Applications

Don't be fooled by the countless useless and funny iPhone applications. There is immense untapped potential, not to mention monetization opportunities in mobile applications. And with the surge in mobile surfing grows, the opportunities are endless. If you know what I am speaking about... Rush!

 

It's the era of Mobile! Don't wait to make your mark. Be an early bird in the mobile-o-sphere and it'll be worth it!

  Mon, 15 February 2010  05:56:34
 Posted for: Web Design & Development