Twitter Local Trends - What Does It Mean For SEO?

Twitter started rolling out its new Local Trends feature last week, and now the company has announced that Local Trends is live to everyone. The feature breaks down and reflects trending topics on Twitter regionally and by city.

All you need to do is set your location and you can see all the popular conversation trends nearby your specified location. Even though the Countries & Cities list is limited as of now, Twitter is working on populating it. When you change your location, you can immediately see a revised set of trending-topics on the right-hand sidebar of your Twitter homepage. Here is what it looks like:

What does this mean for SEO?

This location-specific feature of Twitter is more that just what meets the eye. A closer look will reveal to you the massive potential it holds, especially for local businesses, event companies and the likes. Here are some possible SEO advantages of Local Trends and some tips for you to leverage its max potential.

More Exposure for Local Businesses

If you have a local business like a restaurant, a garment store etc. this feature can infuse your Twitter presence with viral exposure. This can be a great way to inform local audiences about any new offers, discounts and updates that you may have and if what you you offer is compelling enough... you will be topping the charts in no time at all.

If people like your offer, they can retweet it multiple times and you can be the trending topic of your area, thus gaining maximum exposure, leave alone the massive traffic you will be recipient to.

Powerful Marketing Tool

Does your business target any specific demographics? Do you have something that you know will be a huge hit with people from a specific country or location? Then Local Trends is your way to promote your products or services to a targeted audience and in turn get high response rates. And there is no dearth of incoming traffic if your post becomes the Trending Topic of the area.

Great Research Tool

Local trends are an excellent way to connect with your target markets. If you want to know what hot in your local area and what people are talking about, Twitter Local Trends is the best place to check out. Effective use of this feature can gain you amazing insights about the needs and requirements of audiences which you can further use to create more effective marketing strategies.

Possible Google Benefits

If Google's dedication to upgrade its search to include more results from all avenues of web is to be believed, it would be interesting to note what it plans to do with Twitter Local Trends. Google real time search already includes tweets and probably its location based search will come to include Trending Topics in future... Who knows?

Advertising Platform

Though something called Twitter advertising is yet to show up... But as and when it does, the location data will help Twitter connect advertisers to Twitter users by their locations.

So.. what do you think? Will this is the next big thing we need to look out for? Thoughts??

  Wed, 27 January 2010  01:35:25
 Posted for: Web Design & Development