Posts In Knowledge Process Outsourcing

How To Outsource Your Marketing Tasks?

Hi,

Offshore outsourcing industry is growing by leaps and bounds! What started off as simple delegation of non-core tasks to external services providers has now ventured into newer pastures and come to include more complex and core processes of a business.

In the post-recession economy, businesses are still trying to make ends meet leaving them with extremely limited marketing budgets. Also in the era of globalization, businesses are faced with the pressing need of maintaining brand consistency across geographies, not just from the customer-experience standpoint but also in terms of marketing efficiency. For example, particular demographics will respond more favorably if you create a customized marketing message for them rather than shooting off a template message.

However, if you are seriously considering outsourcing your marketing operations, make sure you consider the following points.

Get Someone to Preach the Cause
The mention of outsourcing comes with some initial hiccups! And you need to make sure that you have a sponsor who can take a stand and convince your team or company of the need to outsource your marketing operations.

Get a Go-Ahead from the CMO
CMO or Chief Marketing Officer plays a pivotal role in marketing operations. So make sure you get a go ahead from your CMO and get her/him to back-up the idea of adopting marketing outsourcing. If you have the support of the CMO, brand managers are less likely to resist the idea!

Know what Can be Outsourced and what Cannot
List all the marketing functions that can actually be delivered from an outsourcing location. Certain functions that involve client interaction are best retained in-house while you can easily outsource the others. This will give you a clear idea as to what to delegate and what to retain.

Start from Low Level Processes & Move Up
All the activities that you plan to outsource should bring in more efficiency in terms of time and cost metrics. And to make sure this happens, test the water by first outsourcing simple tasks like parts of email marketing, website design & development and once they reach a certain level of stability, move on to more complex aspects of marketing, such as campaign design or content development.

Maneet Puri
Back Office Support